Logos and branding are so important. In a big part of the world, people cannot read French or English - but are great at remembering signs. Our logo is the face of our company. The primary visual expression that we use to identify ourselves, meaning that we must be careful to use it correctly and do so consistently. The logo is designed to convey strong, positive messages about who we are. The logo is the combination of the icon and the wordmark. These two elements are the circles which we call our symbol and the wordmark.