VP of Sales

Fannie Palmer

A serial entrepreneur with a rich history of launching disruptive online businesses and taking them to the top, Herbert owns dozens of “go-to” reviews and rankings websites. Having invested more than 20 years researching human behavior and how to leverage different sales methodologies to effectively influence decision-makers, Herbert knows what it takes to build an online business and succeed.

Herbert’s interests include leveraging his experience and expertise to help digital marketing agencies and end-user clients be successful.

Education

Herbert received his MBA from The Sawyer School of Management at Suffolk University and holds a B.S. in Financial Economics from Buffalo State College in NY.

Experience

12 years experience working in SEO and online marketing

Mentions, quotes, and references

Sparked by Google changes, B2B marketers focus on mobile

Demand Gen Report

33 SEO experts share their most effective link building strategies

WordTracker

ID wholesaler: Building ‘Clever’ inbound links

BtoB Magazine

PC Today

Demand Gen Report

The team behind David. Your CMO.

Social Media Manager

Plans, creates, and schedules content for platforms like Instagram, LinkedIn, TikTok, etc. Monitors trends and engagement.

He also suggests viral content formats, auto-generates captions, detects peak posting times, and auto-replies to common DMs to boost responsiveness.

Content Manager

Oversees the editorial strategy — blog posts, videos, guides. Ensures content consistency and SEO alignment.

She also o-writes articles, repurposes content (e.g. video to article), analyzes tone-of-voice, and schedules delivery based on audience segmentation.

Community Manager

Builds engagement on social platforms, interacts with followers, answers comments, and boosts loyalty.

She also replies instantly to FAQs, spots rising topics, suggests interactive content ideas (polls, quizzes), and tracks community sentiment in real time.

SEO & SEA Specialist

Manages organic search rankings (SEO) and paid campaigns (Google Ads, Bing, etc.). Focuses on visibility and acquisition.

She also identifies ranking opportunities, monitors competitors, optimizes keywords, and dynamically adjusts bidding strategies on ads for best ROI.

Paid Media Specialist

Manages and optimizes ads on platforms like Meta Ads, Google Ads, TikTok Ads. Focuses on targeting, creative, and budget.

He also monitors ad fatigue, generates performance reports instantly, suggests new audience segments, and automates A/B testing of visuals and copy.

E-Reputation Manager

Monitors brand mentions, manages online reviews, and prevents PR crises.

She also scans web and social media 24/7, prioritizes alerts by sentiment, drafts responses, and recommends actions to protect brand image.

Email Marketing Manager

Designs and launches email campaigns to nurture leads and retain customers. Handles segmentation, A/B testing, and deliverability.

He automatically drafts emails tailored to customer behavior, recommends subject lines to boost open rates, and dynamically adapts content to each recipient’s preferences.

Web Analyst

Tracks and interprets user behavior on websites and digital platforms (e.g. bounce rate, conversion paths, traffic sources).

She also summarizes key trends instantly, detects anomalies in real time, and recommends UX or funnel optimizations without manual digging.

Programmatic Specialist

Automates ad placements across websites via real-time bidding systems. Targets high-intent audiences at scale.

He also optimizes ad delivery in real time, prevents budget waste, predicts high-performing segments, and automates creative testing.

UX & UI Designer

Designs intuitive, appealing user interfaces and ensures smooth navigation and interactions.

She also instantly tests multiple interface variations, simulates user flows, and provides accessibility insights to enhance designs rapidly.

Frontend Developer (Web)

Builds the visible part of the website or application, ensuring responsiveness, performance, and integration with marketing tools.

He also flags code inefficiencies, generates responsive modules from design files, and integrates marketing tags or A/B testing tools automatically.

Affiliate Manager

Develops and tracks partnerships where affiliates promote the company in exchange for commission.

She also detects high-converting affiliates, monitors fraud signals, automates onboarding and reporting, and suggests payout optimizations.