Nourished by deep roots and carried by openness to the world, I have turned every stage of my life into a source of strength and inspiration. My entrepreneurial path is an intersection of purpose, vision and action. To innovate, build, share and create impact – more than a career, it’s a mission that connects me to others and to something even greater.

Founder & CEO of Flyer Group :  Flyer (end-to-end offline communication solutions), Elavi (strategy, technology, marketing & operations solutions) & Bowls (food); also board director & deputy CEO of Youssef Impressions (printing).